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Data Science

Analyzing performance data to make smarter marketing decisions.

About the team

In the insurance world, there is no shortage of data! Each data point that we collect can be used to improve our customer experience, optimize our agent experience, and finetune the accuracy of our marketing. Ideal Concepts holds data in the highest regard and is proud to be a data-driven organization. To support this vision, Ideal Concepts has an entire team dedicated to granular data analysis, projection modeling, and AI-based forecasting.

Our data scientists play an integral role in all our marketing efforts and decisions. They prepare timely, actionable reports centered on return on investment (ROI), cost per acquisition (CPA), conversion/close rate, and more. This team also works to process, cleanse, and verify the integrity of the data used for analysis.

Team metrics

Collects Over 1000 Data Points

Influences 100+ Marketing Campaigns

Impacts 15 Marketing Channels

Ranks 100+ Carriers To Target Markets

Data Science Team LeadMeet our Data Science Team Lead!

Jolanta Mamczarz

Jolanta holds a master's degree in Quantitative Methods in Economics and Information Systems from the Warsaw School of Economics. She has over 8 years of professional experience in data analysis. She started her career in banking and insurance (Allianz). She worked for 3 years as a Senior Consultant at PwC, modeling credit risk for major banks across Europe and the Middle East.

Jolanta joined Ideal Concepts in 2020. As Data Science Team Lead, she closely collaborates with all departments across the entire organization, providing them with reporting and deep data insights. In her spare time, Jola enjoys sewing, knitting, and surfing.

Jolanta Mamczarz
“What I love in my work here at Ideal Concepts is the close cooperation with the amazing team of professionals who like to share their knowledge and are enthusiastic about data insights and new ideas.”

TestimonialsWhat people are saying

What keeps me at Ideal Concepts is the continued support I receive from all levels within the organization.

Jessica Motto
Life Sales Team Lead

What I enjoy most about working for Ideal Concepts is that everyone is working toward a common goal with a positive, upbeat attitude.

Scott Langensiepen
Direct Mail Specialist

I love that Ideal Concepts is focused on career growth and training

Michael Papuc
Sales Manager