New Position Software Business Analyst
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Position: Software Business Analyst
Employment Type: Full-Time
Location: Allentown PA

Ideal Concepts Inc. is looking for a Software Business Analyst to help manage the evolution of our many innovative web applications.

Ideal Concepts, Inc. builds advanced software and web applications focused on streamlining the sales process in the insurance industry. These include public facing marketing websites, insurance exchanges, sales CRM systems, and client, agent, and administrative management portals. We embrace the newest technologies and software paradigms, and place an extreme emphasis on UX design. This effort leads to the building of innovative technology, not only in our industry, but in the overall software industry.

The technology we’ve built has helped us achieve over 300% annual growth for three years running, and this role will be central to helping to continue this growth! Considering we have both a stable long term history of over 10 years, and the fast paced growth of a Silicon Valley startup, the benefits of this opportunity are evident, and only the highest level individuals will be considered.

Candidates must have a high level of experience in web application product development with working knowledge of user interface / user experience best practices. This will include business analysis and requirements gathering and documentation from all business stakeholders and internal/external clients, coordination of project development using agile methodology between stakeholders, the Software Engineering team, and Front-End designers, to deliver product to spec and on time. An amazing level of attention to detail is a necessity, and only someone who knows best practices, can document them, and insure all development follows those detailed specifications will be considered.


  • Requirements analysis, management, and communication
  • Developing user stories and breaking down requirements into deliverable functionality
  • Analyze business issues and identify solutions that meet business goals
  • Analyze application/business domain data requirements and business rules, understanding the data flow from source to screen
  • Recognize and predict use cases to help design intuitive applications
  • Information Architecture
  • Process Mapping
  • Negotiate and communicate priority for new features and capabilities
  • Work directly with business stakeholders, clients, designers, developers and engineers to coordinate the building of applications to spec and on time


  • Bachelor’s Degree
  • 5+ years of experience as a BA in a corporate or agency context, with specific application experience
  • Able to take feedback constructively and iterate on ideas and solutions from multiple stakeholders with differing opinions
  • Meticulous thinker who can effectively work out all the details when presented with big ideas
  • A passion for championing innovation
  • Experience working within an Agile development process, specifically with Scrum and backlog management tools
  • Understanding of user-centric design
  • Experience with projects, involving front-end applications
  • Excellent written communication skills
  • Ability to communicate effectively with all stakeholders; i.e. technical developers, business leaders and users


  • 15 PTO days
  • 8 paid pre-determined holidays
  • Employee 401k Plan
  • Fully covered health benefits (100% company contribution), including major medical, dental, vision, and life insurance
  • Technology focused, fast paced working environment
  • Professional team atmosphere with motivated, career-driven professionals as co-workers
  • Expansion and growth with one of the top health insurance marketing companies in the nation
  • H1B visa transfers available
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